We create value through our relationships with our stakeholders. Building trust, mutual respect and credibility with our stakeholders is vital to our long-term sustainability.

All interactions with our stakeholders are based on our values which guide our behaviour ensuring our stakeholders know what to expect from us. We have taken our stakeholders’ views into account in formulating our strategic priorities. We welcome any feedback at investors@tsogosun.com

An overview of our key stakeholder groups, their interests and concerns and how we engage with them is provided in the table below.

  Stakeholder group         Why it is important for us to engage         How we engage with our stakeholders         Our stakeholders’ key interests and concerns         Link to strategy      
  Investors and funding institutions  
Investors and funding institutions are the providers of capital necessary for our growth and we need transparent communication and to understand potential concerns
  • JSE news services
  • Media releases and published results
  • Integrated annual reports
  • Annual General Meetings
  • Dedicated analyst and investor presentations
  • One-on-one meetings
  • Online investor portal
  • Sustainable growth and returns on investment
  • Dividends
  • Risks and opportunities of expansion
  • Transparent executive remuneration
  • Corporate governance and ethics
  • Liquidity and gearing
  Financial strength and durability 

Organic growth

Inorganic growth
  Government and regulatory bodies  
Government provides us with our licence to trade and the enabling regulatory framework within which to operate and we need to ensure compliance and understand the broader economic, social and environmental issues 
  • Establish constructive relationships
  • Comment on developments in legislation
  • Participate in forums
  • Written responses in consultation processes
  • Presentations and feedback sessions
  • Regulatory surveillance, reporting and interaction
  • Membership of industry bodies, e.g. CASA, Fedhasa, BLSA, etc.
  • Taxation revenues
  • Compliance with legislation
  • Compliance with licence conditions
  • Job creation
  • Investment in public and tourism infrastructure
  • Investment in disadvantaged communities
  • Advancing transformation
  • Social impacts
  • Reduction in energy and water consumption
  Deliver to our


Human resources
We need to understand our customers’ needs, perceptions and behaviours in order to deliver experiences relevant to them thereby enhancing our brands and driving revenue  
  • Satisfaction surveys
  • Reward programmes
  • Customer relationship managers
  • Call centres
  • Website and active Twitter and Facebook engagement
  • One-on-one interaction
  • Quality product
  • Consistent quality experience
  • Simpler and quicker to deal with us
  • Value offerings
  • Long-term security of supply
  Product relevance
to customer


Engagement assists us to focus our efforts in empowering local communities which contributes to our long-term viability  
  • Events and sponsorships
  • Media channels
  • Corporate social investment initiatives
  • National Responsible Gaming Programme
  • Investment in disadvantaged communities
  • Employment opportunities
  • Sponsorships
  • Responsible gaming
  Deliver to our
  Employees and unions  


Our employees are core to delivering our customer experiences and we need to understand their needs, challenges and aspirations and for them to be aligned with our strategy  
  • Communication from executives
  • Intranet and internal newsletters and posters
  • Induction programmes
  • Ongoing training and education
  • Employee surveys
  • Performance management programmes
  • Anti-fraud, ethics and corruption hotline
  • Trade union representative meetings
  • Staff engagement programmes
  • Job security
  • Engagement
  • Performance management
  • Clear understanding of reward structures
  • Health and safety performance
  • Access to HIV counselling and wellness programmes
  • Career planning and skills development
  • Preferred employer
  Human resources
  Suppliers and business partners   
Our suppliers and business partners enable us to deliver consistent customer experiences
  • One-on-one meetings
  • Tender and procurement processes
  • Anti-fraud, ethics and corruption hotline
  • Supplier forums
  • Timely payment and favourable terms
  • Fair treatment
  • Broad-based black economic empowerment compliance
      Deliver to our